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Important Tariff Update

Dear Distributors,
As your partner in promo, we understand how crucial it is to plan ahead, especially in times when every marketing dollar counts. That's why we want to be upfront about upcoming changes stemming from global tariff shifts and how they will affect pricing. Recent developments in international trade have resulted in significant tariff increases on imported goods. Ariel has absorbed these costs for the past several months to protect pricing stability, but we are now reaching a point where adjustments will be necessary to continue serving our customers effectively. ... Read More >>

Dear Distributors,
As your partner in promo, we understand how crucial it is to plan ahead, especially in times when every marketing dollar counts. That's why we want to be upfront about upcoming changes stemming from global tariff shifts and how they will affect pricing.

Recent developments in international trade have resulted in significant tariff increases on imported goods. Ariel has absorbed these costs for the past several months to protect pricing stability, but we are now reaching a point where adjustments will be necessary to continue serving our customers effectively.

Ariel Pricing & Tariff Conditions

As we navigate this evolving landscape, a potential price adjustment is scheduled:

June 1, 2025: A price increase may go into effect on select products imported from China.
  • The exact percentage is still being evaluated and will depend on market conditions.
  • We will honor current pricing for orders with artwork submitted before this date.
  • Made in USA and some domestic inventory will remain unaffected.
  • Overseas-direct orders will be subject to tariff rates in effect at the time of shipment, and we will notify customers of any pricing impact with no added markup.

We are actively working to mitigate the impact by holding select containers, exploring alternative sourcing from other countries, and expanding our USA and Mexico-made product lines. We are also reviewing options to reduce costs for Canadian shipments and evaluating special-case scenarios for overseas and cross-border orders that may be affected by real-time tariff changes.

In the coming weeks, Ariel will provide a list of affected items with updated pricing, quoting guidance through our sales team, and additional tools such as FAQs and end-user talking points to help support your customer conversations.

Thank you for your continued partnership as we navigate this together. Our team remains committed to delivering reliable service, innovative solutions, and transparent communication every step of the way.

Thank you,
Yuhling Lu
CEO, Ariel Premium

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Ariel Premium Supply awarded 2023 Supplier Star for Golden Pyramid Awards

April 20, 2023 St.Louis, MO - Ariel is proud and thankful to announce that we have won the Supplier Star Award from PPAI's Golden Pyramid Awards for 2023.
The PPAI Supplier Star honors companies and individuals that go above and beyond in communication, customer service, product design, quality products and decoration, as well as a focus on modernizing package design. This award is voted on by PPAI member distributors to select their top suppliers and honor the work they have put in for that year.
“Here at Ariel, we are focused on improving and supporting our distributors through accuracy... Read More>>

April 20, 2023 St.Louis, MO - Ariel is proud and thankful to announce that we have won the Supplier Star Award from PPAI's Golden Pyramid Awards for 2023.

The PPAI Supplier Star honors companies and individuals that go above and beyond in communication, customer service, product design, quality products and decoration, as well as a focus on modernizing package design. This award is voted on by PPAI member distributors to select their top suppliers and honor the work they have put in for that year.

“Here at Ariel, we are focused on improving and supporting our distributors through accuracy, accountability and advanced growth, within product design and decoration services. We are honored to have been selected by our peers and awarded for Ariel's movement forward.” - Yuhling Lu

The PPAI Pyramid Awards started in 1958, and has developed its criteria overtime to challenge distributors and suppliers to improve their strategies, sales, market structure, creativity and more.

“Ariel has been a family-run business for over 30 years! It's wonderful to see that the company we started back in 1993 has developed to what it is today with the help of our hard-working family that focus on providing the best service they can. Through their support, we are able to not only focus on Ariel's growth, but our communities and eco-responsibility to address and support future generations.” - Tai Lin Stay tuned this year to see a variety of features and action plans that Ariel is developing to continue our responsibility of taking care of our distributors and our family at Ariel.

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Ariel Premium Supply Donates Nearly $25,000 to Environmental Causes

October 11, 2022 St.Louis, MO - Ariel Premium Supply is pleased to share that its newly created environmental and social responsibility program has so far raised $24,782 to support key global environmental initiatives. The program, initiated in August and only 2 months old, is simple -- $1.00 is donated for every order placed by Ariel's distributor customers. Through this distributor participation, Ariel Premium and customers alike are making important contributions to the environment. With this early success, Ariel Premium committed to continuing the program to drive more awareness to protect our planet.
The donations are shared monthly between Rainforest Trust and The Ocean Cleanup ... Read More>>

October 11, 2022 St.Louis, MO - Ariel Premium Supply is pleased to share that its newly created environmental and social responsibility program has so far raised $24,782 to support key global environmental initiatives. The program, initiated in August and only 2 months old, is simple -- $1.00 is donated for every order placed by Ariel's distributor customers. Through this distributor participation, Ariel Premium and customers alike are making important contributions to the environment. With this early success, Ariel Premium committed to continuing the program to drive more awareness to protect our planet.

The donations are shared monthly between Rainforest Trust and The Ocean Cleanup. Rainforest Trust focuses on tropical-based initiatives targeting preserving land, species and indigenous peoples. The Ocean Project is dedicated to unique solutions to clean up the Great Pacific Garbage Patch. Each is making a significant impact to protect and clean up our environment.

"We are very pleased to do what small part we can for the environment and preservation," says Yuhling Lu, co-owner of Ariel Premium. "It also allows distributors to participate and contribute to these causes through their purchasing power," she adds.

About Rainforest Trust
Since 1988, Rainforest Trust has been dedicated to protecting the world's rainforest habitats, save thousands of species from extinction and protect the biodiversity of tropical ecosystems. Learn more at https://www.rainforesttrust.org/.

About The Ocean Cleanup
For the past decade, The Ocean Cleanup has been developing ambitious engineering projects to rid the world's oceans of plastic. Learn more at https://theoceancleanup.com/.

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For Every Order You Place, We Donate $1

At Ariel Premium Supply, sustainability is more than a goal—it's our responsibility. That's why we're proud to partner with our distributors for our co-Charity Give Back Program.
For Every Order You Place, We Donate $1
No matter what product you choose, a dollar from your purchase goes directly to one of the incredible eco-focused charities we've partnered with.
Together We Have Donated: $362,900 Thru September 2024... Read More>>

At Ariel Premium Supply, sustainability is more than a goal—it's our responsibility. That's why we're proud to partner with our distributors for our co-Charity Give Back Program.

For Every Order You Place, We Donate $1

No matter what product you choose, a dollar from your purchase goes directly to one of the incredible eco-focused charities we've partnered with.

Together We Have Donated: $362,900 Thru September 2024

Our trusted partners include:

  • Rainforest Trust - Protecting tropical lands to combat deforestation.
  • Akashinga - Empowering women rangers to save wildlife.
  • The Nature Conservancy - Preserving the lands and waters we all depend on.
  • Elephant Voices - Advocating for elephant protection through research and outreach.
  • Jane Goodall Institute - Promoting wildlife conservation and youth empowerment.
  • Ocean Clean Up - Tackling plastic pollution in oceans and rivers.
  • One Tree Planted - Supporting reforestation projects around the globe.
  • Save Elephant Foundation - Rescuing and rehabilitating elephants in need.
  • Sheldrick Wildlife Trust - Protecting endangered species and habitats.

Together, we can create lasting change for the planet and its wildlife.

How You Can Help:
Shop as you normally would.
Know that your purchase is supporting vital environmental work.

Every order matters. Every dollar counts. Let's make a difference, one order at a time.
Thank you for helping us give back to our planet!

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Contact Your Rep

 
Rich Harbert

RICH HARBERT

Director of Sales
(267) 614-1391
richh@arielpremium.com
asp2@arielpremium.com (CO & eastern PA)
asp5@arielpremium.com (OK, TX, AR, LA)
 
Lindsey Goodwin

LINDSEY GOODWIN

Regional Sales Manager
(415) 902-8956
lindseyg@arielpremium.com
asp7@arielpremium.com
 
Larry Baida

LARRY BAIDA

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(951) 505-1813
larryb@arielpremium.com
asp6@arielpremium.com
 
Jeff Reed

JEFF REED

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asp3@arielpremium.com
 
Amy Kitzman

AMY KITZMAN

Regional Sales Manager
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amyk@arielpremium.com
asp11@arielpremium.com
 
Dan Alspaugh

DAN ALSPAUGH

Regional Sales Manager
(614) 284-5013
dan@arielpremium.com
asp8@arielpremium.com
 
Martin Guthrie

MARTIN GUTHRIE

Regional Sales Manager
(407) 580-8816
martyg@arielpremium.com
asp1@arielpremium.com
 
Tony Limetti

TONY LIMETTI

Regional Sales Manager
(732) 241-9638
tonyl@arielpremium.com
asp12@arielpremium.com
 
Darrell Fronczek

DARRELL FRONCZEK

Regional Sales Manager
(617) 780-5884
darrellf@arielpremium.com
asp9@arielpremium.com
 
Brendan Pigott

BRENDAN PIGOTT

Regional Sales Manager
(215) 936-9774
brendanp@arielpremium.com
asp10@arielpremium.com