Ariel Announces the Opening of its West Coast Facility

April, 2019

Ariel is proud to announce the opening of its new West Coast production and service facility. Designed to better serve distributors in the western half of the United States, the new facility offers a faster and more cost-effective FOB San Diego shipping point.

Best of all, the facility maintains millions of pieces of inventory on some of our most popular items, offers our top imprinting processes and includes a complete Customer Care team.

“This is a great opportunity for Ariel to better serve our distributors out west with faster service and delivery, all with the same quality and service they know us for,” says Yuhling Lu, president of Ariel. “Distributors on the east coast can also take advantage of this facility when they have to deliver to the west,” she adds.

Ariel Issues Tariff & Catalog Updates for 2019

September, 2018

To Our Distributor Customers:

As you know, recent events regarding ongoing trade disputes and the latest round of proposed tariffs are creating significant uncertainty in global markets. Indeed, our own industry is no exception. While any potential resolutions remain unclear, it is incumbent upon us as a top industry supplier to assess our best way forward while still supporting your business.

Price fluctuations are never straightforward and the scope and immediacy of what any new tariffs would mean on your business and ours makes navigating these changes into 2019 very challenging, particularly given the most recent announcement that more tariffs are on the way. However, we know you rely on us for a certain degree of price stability for both your programs and the future projects you are bidding on. As such, we want to share with you our intermediate plan for navigating this landscape going into 2019:

  • Ariel will honor our current 2018 published prices through the remainder of the year regardless of whether new tariffs are enacted. This will allow you to continue selling and bidding without worrying about market fluctuations.
  • Moving into 2019, we want to maintain enough flexibility in our planning to react to recently proposed future rounds of tariff changes. Therefore, we have decided not to print our nearly-400 page full-line catalog. The exposure and volatility across so many products are simply too great for the cost and time commitment to such an expansive publication. However, we will continue to print a New Products + Best Sellers catalog for January.
  • We will invest in and design new and innovative media tools that will help support your sales efforts. Our team is working on a host of ideas to help better position you in an increasingly competitive marketplace.

As uncertain as the global trade landscape may look today, we do remain positive about the future of our business and our industry.

All the best, 
Yuhling Lu

Ariel Launches New TarokoTM Bag Collection

September, 2018

Ariel Premium Supply is proud to announce the launch of a new collection of retail-inspired bags – Taroko™ Bags. Available exclusively through Ariel, the collection is highlighted by duffels, backpacks and string backpacks. Each is inspired by the natural heathered marble palettes of the Far East that captures the aura of today’s urban elegance. Taroko™ Bags represents a new branding strategy for Ariel with a focus on providing quality bags that are both functional and stylish, all at extremely attractive price points.

We invite you to check out the entire collection at