About Us
Ariel Premium Supply is a minority-owned and operated company that serves the promotional products industry. Headquartered in St. Louis, MO, we have become a global organization with offices in Mexico, China and Taiwan.
Founded in 1993 by Yuhling Lu and Tai Lin, we have built an industry-leading Top 40 Supplier that thrives on innovation and performance. We offer more than 2,000 products and have developed powerful brand collections across popular product categories including drinkware, stress relievers, electronics, bags, office products and more -- all available for personalized corporate branding and messaging.
For more than 30 years, we pride ourselves on delivering exceptional service, quality and safe products and impeccable imprinting services that help our distributor community thrive and grow. We accomplish this by placing great focus on the development of our team and vendor communities - the core pillars of our business.
Our Mission
To provide an exceptional experience for our Associates, Customers and Vendors
Our Vision
Ariel is dreaming to become a better place to work and live, through every Ariel Associate's best effort in creating more values through innovations to reach Worry-Free environment.
Our Culture
Ariel is an imperfect place with a group of imperfect people. Because we know we are not perfect, there is a drive for us to do something about that imperfection. This is what drives Ariel forward and to keep improving.
Ariel is like a Tree with strong roots. Each associate contributes to the root system. When the root system is strong, flowers and fruits will come naturally.
Our Values
Integrity
Integrity through consistently acting with honesty, accountability and loyality to one another and our customers.
Communication
Candid Communication with Respect through openly sharing opinions and ideas while considering feedback from others.
Growth
Commitment toward Growth and Improvement by which we accept change and welcome opportunities to learn and lead.
Teamwork
Teamwork by embracing a diversity of ideas, people and their talents to achieve our company goals.
Partnership
Partneship as a result of building long term relationships with vendors and distributors,stressing open honest communication and flexibility.
Our Commitments
At Ariel Premium, our commitments are rooted in fostering positive impact through our products, our people, and the communities we serve. Guided by values of integrity, innovation, and social responsibility, we strive to meet the highest standards in quality, safety, and environmental stewardship. Here’s how we’re dedicated to creating lasting change:
Promoting Sustainability
We are committed to reducing our carbon footprint and protecting our planet. By developing products with recyclable and biodegradable materials, we aim to inspire eco-friendly practices and provide solutions for a healthier environment.
Ensuring Safety & Quality
The safety of our customers and employees is our highest priority. We adhere to strict quality standards, regulatory compliance, and maintain a safe and supportive workplace. Every product we create undergoes rigorous testing, ensuring reliability, longevity, and the safety our consumers deserve.
Respecting Human Rights
Respect for human rights is fundamental to who we are. Ariel operates under policies that prohibit child labor, forced labor, and human trafficking, and advocates for fair wages, safe working conditions, and a discrimination-free workplace. We promote these values not only within our company but expect our partners and suppliers to uphold these standards.
Championing Diversity & Inclusion
We believe in fostering an inclusive, high-performing workplace where each individual is respected. Our diversity efforts extend globally through recruitment, development, and active engagement with our team, promoting open communication, respect, and positive intent in every interaction.
Investing in Product Innovation
Our goal is to enrich the lives of our customers by creating valuable, unique products. We seek to develop items that bring joy, hope, and resilience to daily life. By setting the standard for quality and creativity in the promotional industry, we aim to inspire meaningful connections and elevate customer experiences. Together with our employees, customers, and partners, Ariel is committed to building a brighter, safer, and more inclusive future.
